Grammy-winning star Beyonce will release her first fragrance Heat in February, and the official ad campaign and promotional commercial, which were shot by Michael Thompson and Jake Nava respectively, has surfaced.
“I’m so happy with it,” she said during an exclusive interview with WWD. “I’ve been working on it for a while now. I was on tour for a year, and I have meet-and-greets with fans. I’ve never in my life gotten so many compliments. Coty has their own testing, but that was my testing! The fans loved it. They were like, ‘I love that, I’m getting that, why isn’t it out right now? I need it!” said Knowles.
The Beyoncé Heat lineup includes eaux de parfum in three sizes — 1 oz. for $39; 1.7 oz. for $49, and 3.4 oz. for $59 — as well as a 6.8-oz. Gold Sparkling Body Lotion for $24. The collection will be available in about 2,000 department and specialty stores including Macy’s across the United States, Canada and Latin America in February.
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