Singing beauty Rihanna gets colorful in the video for "Rude Boy", the third single off her critically acclaimed return effort 'Rated R'.
While Fenty can definitely be credited with trying something new (for her), the overall concept seems to rely heavily on supplying an updated theme to that presented in Solange's video for "I Decided" (also directed Melina).
Aside from that, which isn't the clip's downfall, it just comes across as a underwhelming effort with the song basically calling out for a dance routine, yet Fenty choosing to only wet our thirst with her ackward moves and standard poses.
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