British sensation Jessie J scorches the screen in the red-hot music video for the 2 Chainz-assisted "Burnin' Up", the official second single lifted from her third studio album 'Sweet Talker', which was released in stores today (October 14th).

Directed by Hannah Lux Davis, who also hemmed by her video for "Bang Bang", the video for the Wallpaper and Axident-produced single sees her tackling some choreography, frock-licking near a pool and getting close with her hunky love interest. Watch the video beneath:

Last Tuesday (October 7th), R&B songstress Keyshia Cole released her sixth studio album, 'Point Of No Return', and to celebrate the release, she unveiled an array of music videos in promotion of the disc.

"Love Letter" featuring Future, "N. L. U" featuring 2 Chainz, "Believer", "Party Ain't A Party" featuring Gavyn Rhone, "Intro (Last Tango)" and "Heat Of Passion" were the six videos released by Cole, who has reportedly shot a video for every single song on the album. Watch all of the videos beneath:



"Love Letter"



"N. L. U"



"Believer"



"Party Ain't A Party"



"Intro (Last Tango)"



"Heat Of Passion"

R&B veteran R. Kelly is behind some of the genre's most iconic songs of the 1990s, but since the release of his 'Chocolate Factory' album in 2003, the crooner has been off his game, a trend that seems destined to continue with his latest release.

"My Story", the first release from his forthcoming studio album 'Black Panties', sees the combining the god-awful song with a video that is even worse, especially considering he is a 46-year-old man. Watch the official music video for the single beneath:

Following the massive success of "Blurred Lines", which remains the No.1 song in the country for the eleventh consecutive week in a row, Robin Thicke continues the fun by putting on the referee stripes in the video for "Give It 2 U".

Featuring rap stars Kendrick Lamar and 2 Chainz, the single serves as the official second release from his newly-released studio album, 'Blurred Lines', which started at No.1 earlier this month. Watch the fun Diane Martel-directed clip beneath:

Normally when singers choose to tell the story of their rise from rags to riches some lyrical substance is involved, but leave to R. Kelly, who stands as one of R&B's greatest, to take the formula and completely water it down on his new single, "My Story".

Featuring rapper 2 Chainz, the single, which he previewed during his performance at the 2013 BET Awards, is set to be featured on his forthcoming album 'Black Panties', which follows his 2012 misfire 'Write Me Back'. Listen to the generic single beneath: