Beyonce's 'House of Dereon' Commercial / Sales Down - Celebrity Bug

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8/8/08

Beyonce's 'House of Dereon' Commercial / Sales Down

Beyonce : House Of Dereon 2008 photo house-of-dereon-jacket.jpg
Check out the latest commercial for Beyonce's 'House of Dereon' below:

In addition, Newsweek reported that Beyonce's House of Dereon line has "failed to catch fire" with women, stating: Despite millions of dollars worth of media exposure, including a debut on 'The Oprah Winfrey Show', Beyoncé's House of Dereon line has failed to catch fire with consumers. No matter how famous the product's provenance, if it fails to impress women on its own merits it begins to resemble a cynical exercise in self-promotional marketing. The article also noted that lines by the Olsen Twins, Gwen Stefani and Jennifer Lopez were still going strong. Not really surprising considering the line is a complete mess, I love B, but those are some of the ugliest and tackiest clothes I've ever seen.

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