'TIA & TAMERA' SETS RECORD RATINGS FOR STYLE - Celebrity Bug

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8/10/11

'TIA & TAMERA' SETS RECORD RATINGS FOR STYLE

Tia & Tamera

The Monday-night premiere of 'Tia & Tamera', a new Style Network docu- series, garnished the network its most-watch series launch in its 12-year history.

The series, starring twin sisters Tia and Tamera Mowry, averaged 757,000 total viewers in 9 PM slot and 1.5 million for the 9 PM and 10 PM airings combined.

Additionally, the 9 PM premiere also ranks as Style’s most-watched series launch ever among their target of women 18-49 (357,000) and women 18-34 (203,000).

The successful launch gives Tia Mowry two hit cable series; she also stars on the BET reboot 'The Game', which also posted record-breaking numbers in January.

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